About
SUDARSHAN RAMAKRISHNA CHETLUR
In the realm of brand building, where creativity meets strategy, Sudarshan Ramakrishna Chetlur stands as a true polymath—a seasoned professional with over 30 years of unparalleled experience. His journey is an awe-inspiring tapestry, weaving together the threads of in-depth understanding and knowledge in multiple domains that create the fabric of his story telling.
He credits his multifaceted approach to brand building to his invaluable experience as a brand positioning strategist, graphic designer, filmmaker, professional musician, design thinking teacher, writer, branding coach, motivational speaker, professional painter, and a power networker.
His unparalleled exposure uplifts him as an exponent in crafting successful brand stories and paved the way to become a world class an influencer who imparts his wisdom through dynamic talk shows that spotlight entrepreneurs on their journey to leadership and success.
Mastering the Art of Branding:
Having started over three decades ago, his approach of ‘what a brand could be rather than what it is’ is what helped seed success for multinational companies worldwide, helping them carve distinctive identities in the competitive market. Storytelling through captivating visual narratives in the form of graphic communication – tools for marcom for his clients soon evolved into film making, thus adding another layer to his creative canvas.
His films tell compelling stories that resonate with audiences, showcasing his ability to convey brand messages through the visual medium. This is where his talent as a musician clearly comes into play.
Harmony in Music, Harmony In Branding:
Beyond the world of visuals, Sudarshan is a professional musician, infusing his understanding of harmony into both music and branding. The drummer of the rock band – HEAVENS DOWN, he also at times lends his voice as seconds and harmonics, Sudarshan is pure raw talent on stage. This unique perspective sets him apart as a creative force in the industry and gives a huge advantage to clients.
Coming from a family where his forefathers were all teachers, Sudarshan is also an exponent in teaching design thinking, a methodology that fosters innovation and problem-solving. As an educator, he has shape the minds of many, imparting knowledge that goes beyond textbooks. In his tenure as a visiting faculty of one of the most premier education institutions of the country – Sushant School Of Art And Architecture.
Versatile Writer, Inspirational Coach, An Orator With Impact:
The wide range of experience gained over decades extends to the written word. Sudarshan is a versatile writer, song writer and shares insights on branding, creativity, and personal development. As a branding coach, he guides individuals and businesses to unlock their brand potential. He is a columnist who writes on branding for the fast emerging magazine Taare Zameen Par, and, also is the Chief Editor of Leaders’ Today, an upcoming magazine in the nation. His command over the spoken word and the gift of stimulating discussions has captivated audiences in large numbers.
He brings real life experience on stage and being ‘A People’s Person’, he has cultivated meaningful relationships across industries and is expanding his influence around the globe.
Talk Show Host Extraordinaire:
His entire experience as a professional and his journey in personal life has catapulted him in becoming a dynamic host on the television screen.
His talent as an anchor exploded into the scene in 2020 when he host Leaders’ Today Season-2. The show has just finished its 4th season in 2023. As the host of “Leaders’ Today,” he brings entrepreneurs into the spotlight by sharing their challenging life journeys. In “Tycoons,” he dives into the world of business branding, highlighting how entrepreneurs overcome odds to build successful enterprises.
Sudarshan’s dynamic presence now extends to the world of brand building based talk show – his dream project – THE GREAT INDIAN BRANDS SHOW, where he is on a mission to be as VOCAL as Possible for LOCAL.
Sudarshan’s influence on brand building is not just about strategy; it’s about crafting narratives that resonate.
He has played a pivotal role in guiding brands from launch to million-dollar turnovers, leaving an indelible mark on the industry. In the ever-evolving landscape of creativity and business, Sudarshan Ramakrishna Chetlur stands as a beacon of success—a maestro whose impact extends beyond the realms of branding.
His dynamic journey continues to inspire, shape, and redefine the future of brand building and the creative industry as a whole.